Social Media Specialist
The Social Media Specialist will own the Planet DDS social media presence across platforms, building brand awareness and driving engagement. This role is equal parts creative storyteller, brand voice ambassador, and data-driven marketer. You’ll work closely within the Marketing team: Brand Marketing, Product Marketing, Growth Marketing and executives to showcase our thought leadership, highlight customer stories, and create buzz around our products and company.
This is a hybrid position (2x per week) in either our Irvine, CA or Phoenix, AZ office.
Job Duties:
- Develop and execute compelling social media content, from concept to publishing, across LinkedIn, Meta, Instagram, TikTok, and other relevant platforms, representing both the Planet DDS brand and select executives.
- Produce multimedia content (images, short videos, carousels) using tools like Canva or similar.
- Craft posts that not only follow brand voice and style standards but also carry Planet DDS strategic messaging as the throughline.
- Execute organic social media campaigns to support product launches, events, and marketing initiatives.
- Partner with other members of the Marketing team to ensure social content supports broader growth marketing, product marketing, and brand team goals.
- Monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Proactively engage with relevant industry communities, partners, and influencers to expand reach.
- Track performance metrics (engagement, reach, impressions, conversions) and provide actionable insights.
- Test and optimize content for maximum engagement and ROI.
- Maintain awareness of dental industry trends and competitor activities to keep content relevant and competitive.
- 2–4 years managing social media for a B2B or B2C brand, preferably in dental, SaaS, healthcare, or technology.
- Strong writing and editing skills with an eye for brand tone.
- Proficiency in social media management and project management tools (e.g., Hootsuite, ClickUp).
- Basic graphic design and video editing skills (Canva).
- Understanding of social media analytics.
- Creative, proactive, and detail-oriented.
- Comfortable working in a fast-paced, evolving environment.
- Passionate about connecting with audiences and telling brand stories.
PLANET DDS CORE IDEOLOGY
Mission:
Dental software is broken. We aim to fix it.
Vision:
To be the first choice for growth-minded dental businesses.
How do we get there?
To encourage measurable progress toward our vision and make the best decisions on behalf of employees and customers, we adopted a set of common values:
Collaborative – Working independently and across teams, we create scalable solutions to enable company growth
Empathetic – We are educated on the experience of our customers and feel vested in their success
Accountable – We feel ownership for the quality of our work and take pride in the positive outcomes
Trustworthy – We operate with integrity and honest, making promises we know that we can keep
Ambitious – We are driven by our ability to make a long-term, positive impact on the lives of dental market leaders
An Equal Opportunity Employer – Including Disability/Veterans